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Excellence in Every Detail.

Standardized Solutions for Multifamily Apartment Renovations

Undergoing an apartment community renovation — whether 40 units or 400 — can be full of unexpected challenges. From constantly changing prices and materials to supply chain issues and inevitable delays, it can be challenging to deliver high-quality results on time and on budget. At SureHome, we’ve flipped the script. Our innovative procurement process streamlines and simplifies obtaining needed materials for a successful renovation into one single step: a compact kit that’s delivered directly inside of the apartment door.

Quality Every Step of the Way.

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chevron_rightDirectly Sourced

High-quality materials ship directly from our overseas manufacturing partners to our Dallas warehouse, then are meticulously repackaged into individual apartment kits.

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chevron_rightIntentionally Packaged

SureHome’s on-site team uses advanced technology to organize and assemble our customized apartment kits with cost-effective and high-quality materials needed for that unit’s unique business plan.

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Efficiently Delivered

Kits are delivered directly into the apartment units and come ready for subcontractors with everything on hand. With no missing parts, teams can focus on turning the unit quickly and efficiently.

Efficiency Unleashed.

From overseas manufacturers to the apartment doorstep, our entire process is a seamless journey of precision, quality, and care. Plus, each SureHome kit has been meticulously customized with every piece of the renovation puzzle — making extra orders and last-minute trips to the store a thing of the past.

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Never Stops Moving.

Goodbye, prolonged renovation periods! By circumventing international supply chain disruptions and domestic weather events, we keep moving while others wait to get back up and running. SureHome accelerates unit renovations with a turnkey solution, ensuring communities are ready for occupancy faster than ever before.

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Direct Savings.

In addition to a steep reduction in procurement costs, which drives higher ROI, units are turned faster, which reduces vacancy and labor costs. This allows SureHome to pass higher returns through to investors while also capturing greater rental revenue.

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Unmatched Quality.

We purchase high-quality products directly from our manufacturing partners in large bulk quantities, including light fixtures, ceiling fans, blinds, sinks, faucets, towel racks, and more. SureHome can customize every detail, ensuring a consistent aesthetic appeal and material durability across the board.

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Meet the SureHome Team.

Frank Roessler


Frank Roessler is the founder and CEO of Ashcroft Capital, a real estate investment firm headquartered in New York City. As CEO, he is responsible for developing and executing the company’s long-term objectives, growth strategies, and initiatives as well as managing day-to-day operations. As of 2024, Ashcroft Capital has acquired more than $3.5 billion of assets and 20,000 units. The firm focuses on capital preservation while striving to return strong, risk-adjusted cash on cash to investors. Ashcroft is capitalized with high-net-worth, family office, and institutional capital. Within the real estate industry, Ashcroft specializes in value-add real estate and exhibits an expertise in extracting maximum value from every asset it acquires. Rather than attempting to play cycle timing, the firm strives to acquire excellent apartment communities within well-located submarkets of large and growing U.S. metroplexes. Roessler has a Bachelor of Science in electrical engineering from Bucknell University and an MBA from the Anderson School of Management at the University of California, Los Angeles.

Paul Poole

VP of Supply Chain Operations

Paul Poole is the vice president of supply chain operations for SureHome. He is responsible for domestic and international procurement strategies, internal process development, vendor relations, and day-to-day company operations. Prior to joining SureHome, Poole was a practice director with Korn Ferry, focusing on strategic business operations, financial analysis, and supply chain initiatives. He led consulting teams that launched numerous successful customer initiatives. Throughout his career, Poole has managed operations at both the strategic and tactical levels in numerous areas such as business operations, construction, maintenance, corporate engineering, and energy management. Poole has a Bachelor of Science in engineering management/mechanical engineering from the United States Military Academy at West Point and an MBA from the University of North Carolina at Chapel Hill.